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Wednesday, September 05, 2007

Do Not Disturb, finally a Reality...

Yes!! over 230 Million Indian Telecom subscribers will be able to seek relief from unwanted telemarketing calls, as the Nation's first of its kind, Do Not Disturb initiative comes into action Today!

India's telecom regulator Telecom Regulatory Authority of India (TRAI) in June unveiled the "Telecom Unsolicited Commercial Communications Regulations 2007", putting in place a mechanism to curb unwanted telemarketing calls.

This will allow both cellphone and landline owners to register their numbers under the National Do Not Call (NDNC) database and will free them of recieveing Unsolicited Commercial Communications (UCC), including SMSes...

The Indian government's Department of Telecommunications had authorized the National Informatics Center (NIC) to oversee the installation, operation and maintenance of the NDNC registry.

Under the new regulation, telemarketers have to verify their list of telelphone numbers, which they will be using to call for telemarketing, with the NDNC registry before making a call. According to the directive, every telemarketer have to register themselves with the NDNC database to make sure that the list of numbers they have, does not include those numbers, which are present in the registry. An updated list will also be sent to the telemarketers every 15 days.

Subscribers can register their numbers free of charge, via SMS, phone, online or letter. Service providers have ten days to acknowledge such requests, which will be made effective within 45 days from the date of request.

Errant telemarketers will pay a fine of US$12.20 (500 rupee) per call to the subscriber as penalty, a bid to deter marketers from marking calls numbers registered in NDNC list. Recalcitrant telemarketers can also face disconnection of their telecom service. (Now that made some sense..... :-p)

REY! 

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